National Geographic

Further

brand campaign, entertainment, comedy

What if the people that changed the world, had never followed through on dreams? Had never worked through the hardships, had to listen to reason? Had never pushed further?

For Nat Geo, we created a brand campaign, directed by Dayton and Faris, featuring superstars of the science world, Neil Degrasse Tyson and Jane Goodall, playfully imagining realities in which they never became who we know them as today