MucinexBoring Heroes
OOH, social, illustration
In early summer 2020, as the weather started getting nicer, it was tempting to go out and socialize, especially for young people, who felt like the Coronavirus didn’t affect them.
So with the help of renowned artist Noma Bar, we created a series of superhero portraits that on second glance reveal the real hero inside.
The posters were a bat signal call to stay home and stop the spread; reminding everyone that doing nothing is the most heroic act most of us can do.
The work had over 56 million impressions, and we were recognized with the Grand Health Clio in 2021, but most importantly, we hope it made a few people think for a second about going out.
