New York Lottery

Multipliers of
Dutchess County

Gasp! Welcome back to Episode #4,356 of your favorite not-real daytime soap, The Multipliers of Dutchess County. This upstate enclave is filled with more twins, doppelgangers, and alter egos than every other soap opera combined.

So why after so many episodes has the audience come back, decade after decade, evil twin reveal after evil twin reveal? Because when you multiply dramatically, the results are incredible. Just like the Cash Multiplier Series from the New York Lottery, which gives you the chance to multiply your winnings, dramatically —up to 100 times and the chance to win $5,000,000.

We worked with comedy director duo—but regrettably not twins—Terri Timely, to make this wild daytime drama a reality, creating two brand new episodes from the show.

And not to be dramatic, but this is probably the best television campaign in the history of advertising.